Telemarketing Associates
Stafford Park, Telford
Shropshire
Phone: 0845 269 7064
sales@telemarketing-associates.co.uk
Email Marketing
Fast and almost free email marketing can be a great way to get your message across. If combined with a telemarketing campaign this can bring fantastic returns on investment.
There are though some definite do's and don'ts with email marketing and there is also the issue of whom do you email to and where do you source your data?
Firstly, and most importantly do not SPAM. If you do not have permission to send the email or you do not have data from a source that has gained permission then do not send an email. If you do send SPAM it is not only against direct marketing rules it can also do significant damage to your brand.
If you buy email marketing data you need to be sure that they have obtained permission from the recipitent. If they have you need to bear in mind that this email list is one that they have probably sold to lots of other companies and that the people on the list have either a dedicated email address just to receive such emails or may ignore emails from people they do not know. So you have to consider how effective it will be to send emails to people on these lists.
The most effective way of building an email database is by data gathering from clients and prospects yourself. This can be done through telemarketing, website data capture forms or simply asking prospects to include their email address when they request information. This way you have a list that is unique to you from people that will at least half expect an email from you. This will increase open rate and effectiveness.
As for technology well you can see we use constant contact which is as effective as any solution. As long as the software you choose allows for mass emailing and gives an opt out option then it should be fit for purpose. Again, this should also provide you with enough data to be able to track the return you are getting from this activity.