Telemarketing Associates
Stafford Park, Telford
Shropshire
Phone: 0845 269 7064
sales@telemarketing-associates.co.uk
Telemarketing Lead Generation
With telemarketing you are going direct to the industry decision maker presenting your case, checking the relevance and generating interest. Within one or two calls you could get your product or service noticed and in front of the people that matter.
Often seen in a bad light telemarketing can actually be a very effective way of generating sales leads for your business especially in the Business-to-Business markets. With good data and the right person on the phone telemarketing can get you in front of industry decision makers. When you consider this against advertising or PR, where there is no guarantee the decision maker will read the trade magazine selected for your advert, meaning telemarketing is the more cost effective option. You could advertise with that same trade magazine for months before they notice and you make any return if at all.
You can easily monitor results, expenditure and return with telemarketing. For more information on this contact CBSL today.
Telemarketing does not only have to be about trying to book face to face appointments but it can be used for data cleaning, market research and brand awareness with the aim of generating leads from these processes.
Q: But isn't telemarketing seen as a nuisance and interruptive marketing?
A: Not when it is done correctly with respect for the person you are telemarketing to. If you talk fluidly around your products or services, respect when the prospect is busy and only want you to send information then you will find that people are a lot more receptive to receiving a telephone call. In the business world people expect it.
Q: But what if my market is Business-to-Consumer?
A: Then consider the next two areas of marketing.